OBJECTIVE:
To design for a cause, to drive positive change and to challenge the status quo.
To design for a cause, to drive positive change and to challenge the status quo.
SOLUTION:
To create an awareness campaign that reflects the vision of healthier lifestyles by comparing it to the extreme of crucial life skills needed to survive a zombie apocalypse.
To create an awareness campaign that reflects the vision of healthier lifestyles by comparing it to the extreme of crucial life skills needed to survive a zombie apocalypse.
Additional Information:
Dead Weight aims to put a stop to laziness and promote the benefits of healthier living in a humorous way, rather than throwing facts at the audience about how they need to lead healthier lives.
Dead Weight aims to put a stop to laziness and promote the benefits of healthier living in a humorous way, rather than throwing facts at the audience about how they need to lead healthier lives.
